The lessee usually acquires the right to use a company`s intellectual property because it has the potential to sell more products than it would be the cause without the trademark. There are a number of things you should first keep in mind before signing a licensing agreement. Among the most important, protection against counterfeiters is another advantage of licensing. If a product is well known or the brand becomes more famous in the market, those who want to get a part will make similar products. By entering into a licensing agreement, you can stand in front of counterfeiters and become more proactive in protecting intellectual property, for which you have spent time and money. As always, there can be downsides to success. .